Seattle Seasonal Craft Beer Education Series

Elevate Beer Knowledge Through Seattle’s Changing Seasons

Seattle's craft beer scene changes with the seasons. In the Summer, seattleites enjoy light, refreshing ales near the water front and in the fall/winter, they share rich, dark stouts around the fire pit in Capitol Hill. As the climate changes, so does the opportunity to grow beer knowledge and appreciation.

Our seattle seasonal craft beer education series is intended for those looking for fun, interactive and locally focused beer education all year long. Whether you own/operate a Restaurant in Pike Place Market, run a tasting room in Ballard or have staff working hospitality in South Lake Union, or whether you just love trying new seasonal style beers, our classes will provide a unique and tailored beer education to your customers.

In addition to educating our clients on what makes different seasonal beer styles, we also educate them on factors like; local weather patterns, ingredient availability, regional brewing traditions, local Consumer tastes, etc. Which contribute to the type of seasonal beers that seattle residents and tourists seek out.

Beer Education Designed for Seattle Businesses and Enthusiasts

Training Programs Built Around Local Customer Needs

Seattle is home to many types of craft beer drinkers. Therefore, our education series has been created to meet the Needs of multiple demographics across the city. These include:

  • Restaurant managers

  • Restaurant staff (servers/bartenders/cashiers/etc.)

  • Tasting room staff

  • Hospitality staff (hotels/tourism etc.)

  • Event coordinators

  • Corporate groups looking for team building experiences

  • Students studying Culinary arts

  • Members of local beer clubs

  • Employees of specialty bottle shops

  • Food & beverage directors

  • At home beer drinkers who want more knowledge

Rather than providing once-a-year training, seasonal sessions allow participants to continue refining their knowledge and stay up-to-date on new styles, trends and products.

Regardless if your business is located near the Space Needle, hosts guests visiting from the Seattle Convention Center or receives guests via ferries landing along elliot bay, your knowledgeable staff will make for a memorable experience for repeat customers.

Explore Seasonal Beer Styles Throughout the Year

Find out what makes each season unique

All of our sessions will be centered around the styles and trends related to seattle's yearly calendar.

Session topics in Spring may include:

  • Farmhouse Ales

  • Belgian Style Beers

  • Floral/Botanical Influences

  • Fresh Food Pairing Ideas

Summer session topics usually include:

  • Pilsner

  • Kölsch-Style Beers

  • Fruit Infused Options

  • Patio Service Ideas

  • Seafood Paring Ideas Across the Region

Typical Fall Session Topics are:

  • Oktoberfest/Märzen Traditions

  • Amber Ales

  • Harvest Inspired Offerings

  • Comfort Foods & Beer Matching

Winter Courses Usually Address:

  • Porter/Stout Offerings

  • Imperial Stouts

  • Barrel-Aged Offerings

  • Winter Holiday Entertainments

  • Rich Desserts Paring Suggestions

Each attendee leaves with practical ideas they can use right away at work or personally.

Why Organizations in Seattle Have Selected This Educational Program

Practical Training With Results

As Seattle has become a competitive marketplace among many of its neighborhoods (Fremont, Queen Anne, West Seattle, The University District) we have found that most people who come into a bar/restaurant ask questions about flavors, food pairings, recommendations for service and seasonal offerings. As an organization answers those questions from a position of confidence and knowledge, the overall customer experience is much better.

Our education sessions utilize:

  • Hands-on learning experiences

  • Service-related application of knowledge acquired

  • seasonal relevance

  • Communication techniques with guests regarding flavor and service

  • Techniques for identifying flavors in beer

  • Food-pairing principles

  • Exercises to build Confidence

  • Options for flexible scheduling

Ongoing education allows companies to respond appropriately to their customers' Needs based on their evolving expectations of seattle's dynamic craft beer culture.

Testimonials from Past Attendees in Seattle

What Attendees are Saying About Us

Angela M., General Manager, Ballard

"Our waitstaff were noticeable more confident when recommending seasonal beers to guests. The education provided allowed us to build better connections with our guests."

Flexible Scheduling for Seattle Teams

Education That Fits Your Calendar

Given the demands placed upon hospitality professionals, we understand that finding time to develop employee skills can be challenging. Our classes can be scheduled around your operation to ensure minimal disruption while allowing maximum participation. This might mean arranging a class prior to peak Summer tourism or during busy Holiday periods. Whatever your Needs are, we will work with your schedule.

Many of the restaurants throughout seattle appreciate being able to access structured beer education without losing critical service time.

Contact us at 610-406-2604 today to arrange available dates for your customized seasonal series.

You can find additional educational opportunities created specifically for the growing hospitality community of seattle on our website.

Samantha L., Event Coordinator, West Seattle

"The instructional method used was very inviting and educational. It was excellent and gave even our more seasoned staff new ideas that they could implement right away."

David R., Hospitality Director-Downtown Seattle

"the training was perfect. Before peak tourism season, i was able to empower my staff to effectively recommend seasonal beverages."

Frequently Asked Questions

Answers About Our Seattle Seasonal Craft Beer Education Series

Who should attend our classes?
All who work in the hospitality industry - i.e. Restaurants, bars, breweries, hotels, resorts, Event centers, etc. Whether you are a server/bartender/cashier or manager/director/owner/ etc. There is always something you can gain from attending one of our sessions!

Will your sessions cater to beginners?
Yes! While some Attendees will have previous experience with beer styles and/or Food pairings, others will be new to both areas. Our Instruction will take into account whatever level of experience the attendee possesses.

Can you tailor training to fit our organization?
Yes!!! Not every organization has the same goals/objectives or has similar target audiences. Because of this, we can custom design the training to fit your Needs.

Do you have recurring seasonal programs?
Yes! Many Organizations choose to hold quarterly sessions that correspond with changing customer preferences and seasonal beer releases.

Is this just for breweries?
No... There are many other Organizations that benefit from this type of education. Some examples are: restaurants, hotels/resorts/Event spaces, retailers/tourism Organizations/private events/groups etc.

Can sessions focus on Food pairing?
Yes! one of the most requested topics from our past Attendees is seasonal Food pairing strategies. We can incorporate this topic into your customized program.

How do i arrange a session?
Just give me a call at 610-406-2604 and let's talk about your Needs/schedule/preferences and we'll determine the best format for your team!

Why would i want a seasonal approach to beer education?
A seasonal approach keeps your knowledge current/relevant; relates to customer interest in specific styles throughout the year; provides your staff with the ability to confidently direct guests towards meaningful experiences that illustrate seattle's vibrant pnw craft beer culture.